Hyper-Personalisation Engine
Account Customization
Date
Feb 3, 2025
Today's wealth management clients expect more than generic advice; they demand experiences and recommendations tailored to their unique circumstances, goals, and values. Luminary's Hyper-Personalisation Engine leverages deep AI-driven understanding derived from all client interactions to empower Relationship Managers (RMs) to deliver truly bespoke service at scale.
The Challenge: Moving Beyond Segmentation
The Limits of Traditional Personalisation
Standard personalisation efforts in wealth management often rely on broad client segments based on AUM, age, or basic risk profiles. While helpful, this approach frequently misses the individual nuances, specific life events, evolving goals, and deeply held values revealed only through direct communication. Manually tracking and acting upon this level of detail for every client is exceptionally difficult, limiting the ability to deliver truly personalised experiences consistently.
Luminary's Solution: Intelligence-Driven Individualisation
Understanding the Unique Client Journey
Luminary integrates the rich, contextual insights derived from our Deep Communication Analysis (including sentiment, key topics, life events, expressed needs, and values) with existing structured client and portfolio data. This creates a dynamic, multi-faceted understanding of each individual client, moving beyond static profiles to capture their evolving journey and the 'why' behind their financial decisions.
Key Capabilities & Benefits
Delivering Truly Tailored Experiences
Bespoke Advice & Recommendations: Enable RMs to formulate advice and suggest products (e.g., specific ESG criteria alignment, alternative investments) that genuinely resonate with the client's unique situation, goals, and explicitly stated preferences found in communications.
Personalised Communication: Equip RMs with tailored talking points, relevant insights from recent interactions, and even draft communications that acknowledge specific client context, making every interaction more meaningful.
Anticipatory Service: Identify potential future needs (like liquidity requirements, succession planning triggers, or interest in new investment themes) based on subtle conversational cues, allowing for proactive and relevant outreach.
Strengthened Client Relationships: Build significantly deeper trust and loyalty by consistently demonstrating a granular understanding of each client's individual circumstances and priorities.
Increased Wallet Share & Retention: Drive revenue growth by meeting specific, often unstated, client needs more effectively and providing compelling reasons for clients to consolidate assets and remain loyal.
The Result: Relationships Built on Understanding
From Generic Segments to Individual Partnerships
By enabling hyper-personalisation at scale, Luminary helps transform the advisor-client dynamic. Moving beyond generic segmentation towards true individual understanding allows firms to differentiate their service, elevate the client experience, foster lasting loyalty, and ultimately achieve more sustainable and profitable growth.
Today's wealth management clients expect more than generic advice; they demand experiences and recommendations tailored to their unique circumstances, goals, and values. Luminary's Hyper-Personalisation Engine leverages deep AI-driven understanding derived from all client interactions to empower Relationship Managers (RMs) to deliver truly bespoke service at scale.
The Challenge: Moving Beyond Segmentation
The Limits of Traditional Personalisation
Standard personalisation efforts in wealth management often rely on broad client segments based on AUM, age, or basic risk profiles. While helpful, this approach frequently misses the individual nuances, specific life events, evolving goals, and deeply held values revealed only through direct communication. Manually tracking and acting upon this level of detail for every client is exceptionally difficult, limiting the ability to deliver truly personalised experiences consistently.
Luminary's Solution: Intelligence-Driven Individualisation
Understanding the Unique Client Journey
Luminary integrates the rich, contextual insights derived from our Deep Communication Analysis (including sentiment, key topics, life events, expressed needs, and values) with existing structured client and portfolio data. This creates a dynamic, multi-faceted understanding of each individual client, moving beyond static profiles to capture their evolving journey and the 'why' behind their financial decisions.
Key Capabilities & Benefits
Delivering Truly Tailored Experiences
Bespoke Advice & Recommendations: Enable RMs to formulate advice and suggest products (e.g., specific ESG criteria alignment, alternative investments) that genuinely resonate with the client's unique situation, goals, and explicitly stated preferences found in communications.
Personalised Communication: Equip RMs with tailored talking points, relevant insights from recent interactions, and even draft communications that acknowledge specific client context, making every interaction more meaningful.
Anticipatory Service: Identify potential future needs (like liquidity requirements, succession planning triggers, or interest in new investment themes) based on subtle conversational cues, allowing for proactive and relevant outreach.
Strengthened Client Relationships: Build significantly deeper trust and loyalty by consistently demonstrating a granular understanding of each client's individual circumstances and priorities.
Increased Wallet Share & Retention: Drive revenue growth by meeting specific, often unstated, client needs more effectively and providing compelling reasons for clients to consolidate assets and remain loyal.
The Result: Relationships Built on Understanding
From Generic Segments to Individual Partnerships
By enabling hyper-personalisation at scale, Luminary helps transform the advisor-client dynamic. Moving beyond generic segmentation towards true individual understanding allows firms to differentiate their service, elevate the client experience, foster lasting loyalty, and ultimately achieve more sustainable and profitable growth.
